Shinhan Bank’s SUPER SOL visual assets were renewed in conjunction with the platform’s UI redesign, establishing a refreshed and cohesive visual identity across the brand.

Guided by the brand’s core values of Original / Simple / Vivid, we defined a new visual direction that balances the trust and stability expected of a financial service with a clear and vibrant brand experience.

Beyond designing individual assets, we developed a comprehensive visual guideline to ensure consistency and scalability across various environments and content. Key principles—including texture, form, proportion, perspective, and angle—were systematically defined and applied to assets for both UI and brand communications, establishing a consistent and distinctive visual identity for SUPER SOL.