SEOSAN is a concrete industry specialist based in Gwangju, South Korea.

This project focused on redefining the corporate identity that SEOSAN had maintained for over 50 years, and expanding its trustworthiness and expertise into a more contemporary brand experience. While preserving the essential concepts and values of the existing identity, we reinterpreted the company’s vision and future direction through a new visual language.

Reflecting the meaning of the corporate slogan “Foundation for New Possibilities” and the structural characteristics of its key products — RMC, Concrete Pole, PHC Pile, and ASCON — we built a solid and stable corporate identity centered around linear forms. The newly refined identity visually embodies SEOSAN’s precise production process and proven technical expertise, while consistently expressing the company’s sense of trust and solidity through SEOSAN’s signature purple color.