NEPA WHISTLIZER MAX Campaign

We designed the campaign visuals and posters for NEPA’s new shoes line, WHISTLIZER MAX.
Based on the catchphrase, “WHISTLIZER MAX: Even more comfortable with dual cushioning that combines cushioning and propulsion,” we identified the key concepts of stability and rebound elasticity and incorporated them into the overall planning and direction of the photo shoot. We also applied the campaign concept, “Energy Maximizer,” to the key visual title and pattern graphics to effectively convey the image of a functional shoe that maximizes energy. In particular, the pattern graphics utilized the NEPA brand symbol as a motif to visually express the flow and expansion of energy, thereby reinforcing the dynamic and progressive brand image unique to WHISTLIZER MAX.