





Lisa’s Birthday Promotion Website Design
We conceptualized and designed a digital letter-archiving platform where fan tributes for global artist Lisa’s (@lalalalisa_m) birthday coalesce into a meticulously curated narrative.
Our focus was on designing a visual grammar that translates the analog warmth of letter-writing into a seamless digital experience. By integrating script typography, authentic paper textures, and intricate lace patterns against Lisa’s iconic imagery, we recreated the tactile essence of a physical envelope on the screen. We also introduced interactive elements, such as digital stickers, allowing users to compose their own layouts while ensuring the final output remains in harmony with the overall design direction.
Through this, we established a distinctive digital framework that bridges the artist’s persona with fan records, offering a refined and immersive reflection of Lisa’s signature style.
Partakers : Cho Eunjoo (Creative director), Kang Subin(Project Manager), Cho Kangbin(Designer), Choo Yeyoon(Designer)