We designed the packaging for “MASTER’S MATCHA” and “MATCHA PLUS,” new products in the OSULLOC Matcha line. MASTER’S MATCHA is a premium Jeju organic matcha that delivers a deeper, richer umami flavor thanks to double shading, while MATCHA PLUS is a product that can be enjoyed conveniently without whisking, retains the authentic flavor of matcha, and features added fruit notes for a refreshing taste.

Overall, we incorporated the particle texture of matcha powder into the entire graphic design. For “MASTER’S MATCHA,” which allows consumers to enjoy matcha as it is after roasting, we intuitively depicted the roasting process. For “MATCHA PLUS,” we expressed each product’s functional characteristics through intuitive graphics. In particular, we focused on establishing a differentiated hierarchy between the two lines based on matcha grade. We developed “MASTER’S MATCHA” with a luxurious look that emphasizes the product’s premium qualities, while “MATCHA PLUS” was designed with a trendier and more casual aesthetic, ensuring that the character and positioning of each line are intuitively conveyed.