We designed the brand identity and website for A2O, a global entertainment company led by producer Soo Man LEE.

Short for “Alpha to Omega,” A2O represents a journey shared by fans and artists around the world, from beginning to end. Guided by this philosophy, we redefined the brand identity and established a design direction that reflects A2O’s vision of creating new possibilities through connection and expansion.


The circle became the core graphic motif across the identity, reflecting a cycle in which the end connects back to the beginning. The symbol’s layered, expanding form represents A2O’s entertainment universe, where different fields come together to create new possibilities.


This approach extended to the brand graphics and website, ensuring a consistent identity across touchpoints.