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This project focused on translating the brand's philosophy into a cohesive visual language. Inspired by the vast desert as a metaphor for infinite possibilities, we deconstructed and reassembled the core geometric elements of the 1SIX symbol—straight lines, diagonals, and circles—to visualize the brand's role in connecting and activating scattered data and opportunities. Based on this concept, we developed a scalable visual system spanning graphics, typography, motion, and digital interfaces, creating a consistent brand experience that reflects the clarity, scalability, and reliability of blockchain technology.
Partakers : Haam Younghoon (Creative director), Nam Kyungji (Designer), Jo Heungju (Project manager)